Google doesn't stop when it comes to improving their ad technology (Google Adsense). Timely, Google introduces new features to Google Adsense which prove to be beneficial for both advertisers and publishers. Later this year we have seen a lot of improvement in the Google Adsense program which can be summarized as:

• Google Adsense gets a whole new fresh look
• Google Adsense introduces Recent Messages and Optimization tips
• Google Adsense gets round corners
• Google Adsense launches dynamic ad management feature
• Google Adsense offers payments through Western Union
• Google Adsense launches Referral 2.0 for Publishers
• Google Adsense allows you to restrict sites for your ads
• Google Adsense redefines the Ads Clickable Region

and yet again, before the end of this year, Google is in works for a new better ad technology that uses Ajax Fading and Ajax Scroll Effects.

The new Google Ads in Ajax have been spotted by very few publishers as of now, namely JohnChow and Amit Agarwal.

JohnChow has even made a video of these new ads and has uploaded it on YouTube. Check out the video below to see the new ads in action. They surely look cool and mean more and more $$$ for publishers.