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Jan 21, 2008:

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Back in October, Google started terrorizing the blogosphere by cutting down the Pagerank of a lot of popular blogs. Google’s aim was to stop practices of link marketing and link selling/buying as it manipulates the Google Pagerank technology.Google then targeted sites like TextLinkAds and PayPerPost by killing their Pagerank and organic traffic and threatened bloggers to quit using these services or lose Google Pagerank. As a result, many of the bloggers stopped using PayPerPost and the company went into deep loss.

Most of the bloggers and advertisers thought that the actions taken by Google were not fair at all and had to be answered somehow. Thus, after much effort and time, the creators of PayPerPost came up with an exclusive rank technology for bloggers that would devalue Pagerank in the future and give bloggers a unique identity.

This new rank technology for bloggers is known as RealRank or IzeaRanks and its foremost aim is to give exposure to blogs.

Why RealRank?

RealRank claims to replace historically unreliable influence indicators such as Google PageRank, Alexa and Comscore by providing more accurate statistical data collected directly from the source.

The thing I liked about RealRank is that it focuses purely on blogs.

RealRank has an algorithm that does not depend upon any amount of inbound/outbound links or even on any sort of toolbar. It is hard to claim whether RealRank is fully fool-proof but the idea is new and can turn out successful if marketed properly.

Get RealRank for your Blog?

We know that Google Pagerank and Alexa Rank does not require any site author interaction with the system and give ranks to site based on their own algorithm however with RealRank this is not the case.

To get RealRank for your blog, you must sign up at IzeaRanks, install the IZEAToolkit and claim your blog. Though this seems one heck of a job but this at least confirms that RealRank is not alloted randomly rather based on true blog statistics.

Comments

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{ 3 comments… read them below or add one }

adi March 6, 2008 at 3:55 pm

It reminds me of Google Analytics, except they dont give you a comparing mechanism to other sites and they dont publish the rank of the sites in a central place.
The information at Google Analytics is kept for the site owner/webmaster

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Dj Flush March 9, 2008 at 11:19 pm

Izea is doing pretty good and their stats are quite informative and original.

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Chris Merriman July 23, 2008 at 8:39 pm

“RealRank has an algorithm that does not depend upon any amount of inbound/outbound links or even on any sort of toolbar.”

Not sure if this was true at the time of writing, but Izea definitely now use the amount of (active) inbound links in their calculations. I think it has a weighting of 20% of the final Realrank achieved.

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