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	<title>Comments on: Apple &#8216;Brick&#8217; Rumors. What is it?</title>
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		<title>By: Apple &#8216;notebook&#8217; Event. Coming this October!</title>
		<link>http://www.sizlopedia.com/2008/09/23/apple-brick-rumors/#comment-41119</link>
		<dc:creator>Apple &#8216;notebook&#8217; Event. Coming this October!</dc:creator>
		<pubDate>Fri, 10 Oct 2008 20:55:19 +0000</pubDate>
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		<description>[...] While no such confirmation came from Steve&#8217;s Co., a new set of rumors surfaced about a product code-named &#8216;brick&#8217;, which was later believed to be a manufacturing process rather than a new [...]</description>
		<content:encoded><![CDATA[<p>[...] While no such confirmation came from Steve&#8217;s Co., a new set of rumors surfaced about a product code-named &#8216;brick&#8217;, which was later believed to be a manufacturing process rather than a new [...]</p>
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		<title>By: Smithyrj</title>
		<link>http://www.sizlopedia.com/2008/09/23/apple-brick-rumors/#comment-40656</link>
		<dc:creator>Smithyrj</dc:creator>
		<pubDate>Fri, 03 Oct 2008 15:00:16 +0000</pubDate>
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		<description>Brick...that&#039;s what old phones that were large were called.  Could it be an ironic reference to a tiny iphone?</description>
		<content:encoded><![CDATA[<p>Brick&#8230;that&#8217;s what old phones that were large were called.  Could it be an ironic reference to a tiny iphone?</p>
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		<title>By: Timothy</title>
		<link>http://www.sizlopedia.com/2008/09/23/apple-brick-rumors/#comment-40234</link>
		<dc:creator>Timothy</dc:creator>
		<pubDate>Wed, 24 Sep 2008 00:53:11 +0000</pubDate>
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		<description>I don’t believe the brick is going to be what most bloggers are speculating. Steve Jobs &amp; Co. mentioned earlier this year that there was going to be some products released that will be breakthrough. So, what is breakthrough? Peter Oppenheimer, Apple’s CFO, made the comment that there was going to be some change. Ubergizmo wrote, “The new, unnamed product will continue to have “technologies and features that others can’t match,” according to the Oppenheimer.” 

So, there are two points a new product associated with product transition to cut back on its profit margins. Secondly, price changes. Note the correlation. I don’t think the “product transition” is another iteration of a laptop. A new product is not another style of something Apple has. The clues: Earlier this year Apple bought PA Semi for some $268 Million. The processor that was produced, at the time of acquisition, was the PPC based PWRficient processor some 2Ghz dual core 64bit running between 4 -7W, current stakeholder in the chip is the DOD. John Carmack, of ID and speaking about the iPhone technology, stated that “PowerVR SGX” was more powerful than Nintendo DS and PSP he also stated at another time that he thought programming in Objective-C was the one of if not the best platform to program. 

So, I believe the Next system the “Brick” will be a gaming system that includes both console and portable it will run the same games on both systems and the user will purchase the games from the online Apple store. Sure there will be a new portable line but Apple will introduce something new and I think this will be that new “transitional” product.</description>
		<content:encoded><![CDATA[<p>I don’t believe the brick is going to be what most bloggers are speculating. Steve Jobs &amp; Co. mentioned earlier this year that there was going to be some products released that will be breakthrough. So, what is breakthrough? Peter Oppenheimer, Apple’s CFO, made the comment that there was going to be some change. Ubergizmo wrote, “The new, unnamed product will continue to have “technologies and features that others can’t match,” according to the Oppenheimer.” </p>
<p>So, there are two points a new product associated with product transition to cut back on its profit margins. Secondly, price changes. Note the correlation. I don’t think the “product transition” is another iteration of a laptop. A new product is not another style of something Apple has. The clues: Earlier this year Apple bought PA Semi for some $268 Million. The processor that was produced, at the time of acquisition, was the PPC based PWRficient processor some 2Ghz dual core 64bit running between 4 -7W, current stakeholder in the chip is the DOD. John Carmack, of ID and speaking about the iPhone technology, stated that “PowerVR SGX” was more powerful than Nintendo DS and PSP he also stated at another time that he thought programming in Objective-C was the one of if not the best platform to program. </p>
<p>So, I believe the Next system the “Brick” will be a gaming system that includes both console and portable it will run the same games on both systems and the user will purchase the games from the online Apple store. Sure there will be a new portable line but Apple will introduce something new and I think this will be that new “transitional” product.</p>
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