Microsoft may achieve a greater success in the future as the company has hired George Blankenship, Former Vice President Real Estate Apple Inc. George is considered to be the master in choosing location for opening the retail store. He was the prime hunter for locations for opening Apple retail stores.

The former Apple executive will be working as Microsoft's consultant to it's retail stores venture which the company plans to launch this fall. His exclusive experience in the field could help Microsoft as the company aims to showcase its products more effectively in its very own retail stores. The stores are expected to be opened in the proximity of Apple stores as the company's COO Kevin Turner said:

We're going to have some retail stores opened up right next door to Apple stores this fall.

The idea of exclusive retail stores chain took fire when Microsoft failed to promote its Zune HD and Xbox more effectively as compared to the rival brands. Even though Microsoft spent millions of dollars on the promotion campaign but still the company couldn't attain the desired results through third party retail stores.

George is believed to be the man behind the success of Apple retail stores as he was instrumental in selecting the ideal location. His idea of opening the store in high-traffic area and the central shopping neighborhood has proved to be successful for the company.