HP has launched a $40 million advertising campaign that will score in some celebrity talent such as Rapper Dr. Dre, comedian Rhys Darby, and photographer Annie Leibovitz.
The aim of the campaign is to rebrand the image of HP as a company that does all sorts of 'amazing' technology, not just printers. As said by Michael Mendenhall, HP's chief marketing officer, "Most people think we are just a printer company". A video from the campaign after the jump.
The ad-campaign, worked on by the 72andSunny ad agency, will rollout to TV, radio, print and the web. To watch more videos that follow the campaign, visit the 72andSunny web page for this project.