Sony Australia's hopes of PS3 Slim performing a savior act and doing a world of good to their dropping revenue and profit situation have been shattered according to the statistical figures disclosed.
In reference to the documents in possession of Australian Securities and Investment Commission, the year 2009/10 has been a year that Sony would want to forgot as soon as possible. Revenues have taken a huge dip from from $287 Million in 2009 to $241 in 2010. The profits figures don't paint a pretty picture either as they have slid down from $8.62 million to $3.8 million in 2010. These figures are enough to take your sleep away, won't you say?
As it happens quite often, when things are bad they stay bad, Sony Oz did made a smart move by introducing a Slim looking PS3 in Australia which were of low cost and had hopes of turning the tide for the gaming subsidiary. But clearly, that didn't happen.
What's more surprising here is the fact that Sony's Australia branch spent a huge sum of $5M for advertising their products which in the light of these figures clearly went in vain. The question is how will Sony Australia rise up from here? Do you see a ray of hope?
[via SmartHouse]