Lately we have seen that a lot of designers have adopted the strategy of incorporating a big brand name in their product to get free marketing.
Satya Paul has done quite the same in making the Google Saree. Saree is a popular traditional desi wear (particularly famous in India, Pakistan etc) which makes one look quite glamorous and appealing.
High-five to Keith for digging this up. If only I could somehow purchase this Saree online, it would have been the perfect gift to give to my girlfriend on her birthday