If the title makes you think that Microsoft is about to launch a whole new line of self-branded smartphones in October, think again. In fact the buzz is simply about Windows Mobile 6.5, the new touch-friendly mobile OS by Microsoft, which shall be coming to phones in October this year.

Perhaps a new strategy by Microsoft is to advertise the devices that run on its mobile OS platform as Windows Phones instead of labelling them as the traditional Windows Mobile phones. Now this might be a good thing in the sense that since most of the rebranded products and services by Microsoft have gone quite successful so far, this one might too.

Though we do appreciate the new features in the updated version of Windows mobile OS and that Microsoft has done its best at providing a more touch-friendly experience in the new UI, making one less dependent on the stylus culture.

Apart from the touch-friendliness, we expect to see the Windows Marketplace which is a one-stop place to shop for apps, support for MyPhone backup service and a new Office Mobile.