According to recent reports, Apple is holding a secretive quarterly meeting this Sunday with retail store employees, for which the company has made them sign non-disclosure agreements. While this move has sparked interests among the employees as well as blogosphere, BGR thinks that this meeting may be about a new service dubbed Joint Venture. More on that, after the break.

It was back in March last year when Joint Venture came up on the radar and as per reports, it is said that Joint Venture is an extension of Apple’s current Genius Bar services geared towards small businesses and prosumers.
So what is Joint Venture? Well, Joint Venture subscribes will be able to speak with a store-based Apple technician, commonly referred to as Geniuses, on call for one-on-one consultation and troubleshooting where as on-site visit can also be requested. As of now, Apple does not allow its Geniuses to provide support remotely via the phone or in-person outside of Apple’s retail locations.
So according to this report, Apple is going to reveal these plans to retail employees on this "secretive" meeting being held on Sunday and will explain the Geniuses how to properly position, explain, and sell the new offerings.
Excited ? We are too! Share your thoughts with us in your comments below.